🏗️ 𝐓𝐡𝐞 𝐛𝐞𝐬𝐭 𝐝𝐞𝐚𝐥𝐬 𝐚𝐫𝐞 𝐛𝐮𝐢𝐥𝐭, 𝐧𝐨𝐭 𝐛𝐨𝐮𝐠𝐡𝐭

At ekwithree, one of the most engaging parts of our work is the add-on and cross-services search - the moment when we identify how one great business can strengthen another through complementary offerings, like finding the right pieces of a puzzle that fit perfectly together. Merged firms can leverage their combined product portfolios and customer bases to cross-sell products or services. Even though we, as investors, don’t create the companies themselves, we do create something new by building connections, enabling collaboration, and designing structures that didn’t exist before. 

We at ekwithree particularly agree with this view:

‘’𝐶𝑟𝑜𝑠𝑠-𝑠𝑒𝑙𝑙𝑖𝑛𝑔- 𝑑𝑒𝑙𝑖𝑣𝑒𝑟𝑖𝑛𝑔 𝑝𝑟𝑜𝑑𝑢𝑐𝑡𝑠 𝑎𝑛𝑑 𝑠𝑒𝑟𝑣𝑖𝑐𝑒𝑠 𝑡𝑟𝑎𝑑𝑖𝑡𝑖𝑜𝑛𝑎𝑙𝑙𝑦 𝑠𝑜𝑙𝑑 𝑡𝑜 𝑜𝑛𝑒 𝑠𝑒𝑡 𝑜𝑓 𝑐𝑢𝑠𝑡𝑜𝑚𝑒𝑟𝑠 𝑡𝑜 𝑎𝑛𝑜𝑡ℎ𝑒𝑟 𝑠𝑒𝑡 𝑜𝑓 𝑐𝑢𝑠𝑡𝑜𝑚𝑒𝑟𝑠 - 𝑖𝑠 𝑎 𝑝𝑜𝑤𝑒𝑟𝑓𝑢𝑙 𝑤𝑎𝑦 𝑡𝑜 𝑟𝑒𝑎𝑙𝑖𝑧𝑒 𝑟𝑒𝑣𝑒𝑛𝑢𝑒 𝑠𝑦𝑛𝑒𝑟𝑔𝑖𝑒𝑠.’’

— 𝑀𝑐𝐾𝑖𝑛𝑠𝑒𝑦 & 𝐶𝑜𝑚𝑝𝑎𝑛𝑦, 𝐶𝑎𝑝𝑡𝑢𝑟𝑖𝑛𝑔 𝑐𝑟𝑜𝑠𝑠-𝑠𝑒𝑙𝑙𝑖𝑛𝑔 𝑠𝑦𝑛𝑒𝑟𝑔𝑖𝑒𝑠 𝑖𝑛 𝑀&𝐴 Capturing cross-selling synergies in M&A | McKinsey

McKinsey & Company also note that “𝑐𝑟𝑜𝑠𝑠-𝑠𝑒𝑙𝑙𝑖𝑛𝑔 𝑎𝑐𝑐𝑜𝑢𝑛𝑡𝑠 𝑓𝑜𝑟 𝑎𝑝𝑝𝑟𝑜𝑥𝑖𝑚𝑎𝑡𝑒𝑙𝑦 20 % 𝑜𝑓 𝑡ℎ𝑒 𝑣𝑎𝑙𝑢𝑒 𝑐𝑜𝑚𝑝𝑎𝑛𝑖𝑒𝑠 𝑑𝑒𝑟𝑖𝑣𝑒 𝑓𝑟𝑜𝑚 𝑟𝑒𝑣𝑒𝑛𝑢𝑒 𝑠𝑦𝑛𝑒𝑟𝑔𝑖𝑒𝑠''.

When two companies combine their strengths, the result can exceed what either could have achieved alone - that’s the real essence of synergy and that’s where the sparks 🎇 fly:

 ⏩ services that strengthen each other

 🔃 client bases that naturally overlap

 🆙and value that unfolds in new directions

We believe the best deal isn’t just the one you buy - it’s the one you build. When you combine data, management insight, and smart matching of services, you open up new paths for value creation.